Name and Purpose of Business
The name of my business is Vector Communications Corporation and it is a 27-year-old award winning engagement and communications consulting firm. We specialize in sectors that shape daily life including transportation, economic development, education, health and human services, parks and greenways. With expertise in engagement, outreach, event planning, communications strategy, crisis communications, media relations, video production, and brand awareness, Vector is especially skilled at reaching various populations – ensuring that everyone has a seat at the table when it comes to shaping their environments.
Why I started this business
I am a journalist by trade. Before co-founding Vector in 1998, I spent nearly two decades as a television news reporter, anchor, and talk show host. I became a journalist because I have always had a passion for learning and for helping people make informed decisions by telling important stories and educating them on the issues. Over time though, I found myself increasingly disheartened by the constant stream of negative news reporting that I was doing. I wanted to use my communications skills in a more constructive way, to help ensure that individuals, especially those often overlooked and underserved, had a voice in shaping the places where they live, work, and play. Too often, people only learn about major developments in their neighborhoods after the decisions have already been made. Vector was created to change that narrative. Our work is about inclusive engagement: giving people the information, tools, and platform they need to be active participants in their own communities. In order to educate and engage people, you need effective communications. Thus, we provide both engagement and communications services.
How being a woman affected my journey
Not only am I a woman, but a Black woman. I knew from the beginning that being a double minority meant that we would be given one shot to get it right – and this proved true time and time again. The stakes were high and the pressure to excel was immense. There was no room for mediocrity. But rather than shrink from this reality and give in, we embraced it. For each project, we created something new that would achieve our clients’ goals. Eventually our work began speaking for itself and people noticed leading to more and more contracts. After nearly 30 years, this legacy remains strong because more than 85% of our business still comes through referrals.
My goals and dreams
My goal has always been and continues to be to ensure that Vector remains a vital force, making a meaningful difference for the clients, communities, and individuals we serve. If we can continue to play a role in making our region a better place where all can thrive, then my dream is being fulfilled.
Advice for women starting their own business
My advice for women launching their own business is simple: believe in yourself, even when you don’t have all the answers. In the early days, you might have to “fake it until you make it” and that’s okay. Confidence, perseverance, and a willingness to learn go a long way. Also, be prepared for the intensity of the journey. Although I never had a child, I believe starting a business is a lot like having a baby – it will demand your full attention, energy, and love. I remember in Vector’s early years, we spent the days chasing new business and the nights doing the work we had secured. Your friends and family will need to understand that you have to go “underground” for a while to get your business on its feet. True friends and loved ones will stand by you even when your focus has to shift. In the end, the growth of your business and the impact you can make will be worth it.